{"id":1291,"date":"2025-12-11T09:22:39","date_gmt":"2025-12-11T12:22:39","guid":{"rendered":"https:\/\/sites.uel.br\/com\/?page_id=1291"},"modified":"2025-12-15T09:51:03","modified_gmt":"2025-12-15T12:51:03","slug":"orientacoes","status":"publish","type":"page","link":"https:\/\/sites.uel.br\/com\/jornalismo\/redes-sociais\/orientacoes\/","title":{"rendered":"Orienta\u00e7\u00f5es para cria\u00e7\u00e3o e gest\u00e3o de perfis da UEL no Instagram"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Os perfis no Instagram vinculados \u00e0 Universidade Estadual de Londrina (UEL) fazem parte da comunica\u00e7\u00e3o institucional e devem seguir princ\u00edpios que assegurem qualidade, coer\u00eancia visual e alinhamento com os valores da administra\u00e7\u00e3o p\u00fablica.<\/p>\n\n\n\n<p>Estas orienta\u00e7\u00f5es se aplicam a cursos, setores, \u00f3rg\u00e3os, laborat\u00f3rios e projetos que pretendem criar ou manter presen\u00e7a oficial no Instagram, com base em diretrizes da Coordenadoria de Comunica\u00e7\u00e3o Social (COM) da UEL.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-accordion-5495f103\" class=\"wp-block-themeisle-blocks-accordion exclusive\">\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Princ\u00edpios Gerais<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Perfis relacionados \u00e0 UEL devem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ter <strong>car\u00e1ter institucional<\/strong>, evitando conte\u00fados pessoais ou opini\u00f5es particulares.<\/li>\n\n\n\n<li>Priorizar <strong>informa\u00e7\u00f5es de interesse p\u00fablico<\/strong>, de forma impessoal, clara e respons\u00e1vel.<br>Evitar notas ou posicionamentos que n\u00e3o reflitam aqueles da Universidade.<\/li>\n<\/ul>\n\n\n\n<p>A presen\u00e7a digital de cada setor representa tamb\u00e9m a UEL. Portanto, cuidado, responsabilidade e alinhamento institucional s\u00e3o fundamentais.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Planejamento do Perfil<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Antes de criar a p\u00e1gina, recomenda-se definir sobre aspectos estrat\u00e9gicos que orientar\u00e3o a gest\u00e3o do perfil:<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-accordion-e77c2f9e\" class=\"wp-block-themeisle-blocks-accordion exclusive\">\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Objetivo<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Defina a fun\u00e7\u00e3o do perfil. <br>Perguntas guias:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para que o Instagram ser\u00e1 utilizado?<\/li>\n\n\n\n<li>Como ele contribui para as atividades do setor?<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>P\u00fablico<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Identifique a audi\u00eancia principal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comunidade interna?<\/li>\n\n\n\n<li>Futuros estudantes?<\/li>\n\n\n\n<li>P\u00fablico externo espec\u00edfico?<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Estrutura<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Avalie os recursos dispon\u00edveis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Equipamentos (smartphone, notebook, microfone, fone, etc.).<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Gerenciamento<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Defina quem ser\u00e1 respons\u00e1vel por:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planejar conte\u00fados;<\/li>\n\n\n\n<li>Publicar;<\/li>\n\n\n\n<li>Responder mensagens e coment\u00e1rios.<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Conte\u00fado<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Liste temas e formatos pertinentes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eventos<\/li>\n\n\n\n<li>Editais<\/li>\n\n\n\n<li>Rotina do curso\/setor<\/li>\n\n\n\n<li>Informa\u00e7\u00f5es de interesse p\u00fablico<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Periodicidade<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Determine a frequ\u00eancia de publica\u00e7\u00e3o.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Identidade Visual<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Defina:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cores<\/li>\n\n\n\n<li>Fontes<\/li>\n\n\n\n<li>Modelos de postagens<\/li>\n\n\n\n<li>S\u00edmbolos e elementos visuais<\/li>\n<\/ul>\n<\/div><\/details>\n<\/div>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Cria\u00e7\u00e3o do Perfil<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<div id=\"wp-block-themeisle-blocks-accordion-f579746c\" class=\"wp-block-themeisle-blocks-accordion exclusive\">\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Nome da P\u00e1gina<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Use preferencialmente a estrutura:<br><strong>nome do curso\/setor + uel<\/strong><strong><br><\/strong> Exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>@administracaouel<\/li>\n\n\n\n<li>@administracao_uel<\/li>\n\n\n\n<li>@administracao.uel<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Bio<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>A bio deve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informar o nome do setor + UEL.\n<ul class=\"wp-block-list\">\n<li>Ex.: <em>Perfil oficial do curso X da Universidade Estadual de Londrina<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Utilizar o campo \u201cwebsite\u201d para links \u00fateis.<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Avatar<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Utilize uma logo que dialogue com a identidade visual da UEL e da p\u00e1gina.<\/p>\n<\/div><\/details>\n<\/div>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Conte\u00fado e Atendimento ao P\u00fablico<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<div id=\"wp-block-themeisle-blocks-accordion-1c49d5af\" class=\"wp-block-themeisle-blocks-accordion exclusive\">\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Formatos Recomendados<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<ul class=\"wp-block-list\">\n<li><strong>Feed:<\/strong> 1440\u00d71080\/ 1080\u00d71080 \/ 566\u00d71080<\/li>\n\n\n\n<li><strong>Reels:<\/strong> 1920\u00d71080<\/li>\n\n\n\n<li><strong>Stories e Destaques:<\/strong> 1920\u00d71080<\/li>\n\n\n\n<li><strong>Lives:<\/strong> 1920\u00d71080<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Diretrizes de Conte\u00fado<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<ul class=\"wp-block-list\">\n<li>Priorize <strong>informa\u00e7\u00f5es impessoais<\/strong> e relevantes.<\/li>\n\n\n\n<li>Evite temas pol\u00eamicos.<\/li>\n\n\n\n<li>Prefira imagens e v\u00eddeos em vez de excesso de texto.<\/li>\n\n\n\n<li>Utilize emojis e hashtags adequadas (da UEL, do curso, ou relacionadas ao tema).<\/li>\n\n\n\n<li>Use <strong>fotos de alta qualidade<\/strong>, preferencialmente produzidas pelo pr\u00f3prio setor ou por estudantes, evitando problemas com direitos autorais.<\/li>\n\n\n\n<li>Mantenha um <strong>calend\u00e1rio semanal e mensal<\/strong> de conte\u00fado.<\/li>\n\n\n\n<li>Defina uma <strong>linguagem padr\u00e3o<\/strong> para posts e respostas.<\/li>\n\n\n\n<li>Verifique as informa\u00e7\u00f5es antes de publicar.<\/li>\n\n\n\n<li>Responda coment\u00e1rios e mensagens sempre que poss\u00edvel \u2014 idealmente todos os dias.<\/li>\n\n\n\n<li>Utilize trends de forma respons\u00e1vel, quando for adequado.<\/li>\n\n\n\n<li>D\u00ea prefer\u00eancia a <strong>reels curtos (at\u00e9 1 minuto)<\/strong> e sempre com legendas.<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Identidade Visual<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Aplicar corretamente os logotipos, principalmente o da UEL, conforme o <a href=\"https:\/\/portal.uel.br\/conheca-a-uel\/marca-e-logotipo\/\">Manual de Identidade Visual<\/a>.<\/p>\n<\/div><\/details>\n<\/div>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>O Que Evitar<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Para preservar o car\u00e1ter institucional:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opini\u00f5es pessoais<\/li>\n\n\n\n<li>Marcas de empresas privadas<\/li>\n\n\n\n<li>Sorteios<\/li>\n\n\n\n<li>Postagens com identidades visuais variadas (falta de consist\u00eancia)<\/li>\n\n\n\n<li>Conte\u00fados repetitivos<\/li>\n\n\n\n<li>Links na legenda (usar link da bio)<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Ferramentas Recomendadas<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<div id=\"wp-block-themeisle-blocks-accordion-dd3b2fc4\" class=\"wp-block-themeisle-blocks-accordion exclusive\">\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Edi\u00e7\u00e3o e Cria\u00e7\u00e3o<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<ul class=\"wp-block-list\">\n<li><strong>Canva<\/strong> \u2013 artes e v\u00eddeos<\/li>\n\n\n\n<li><strong>CapCut<\/strong> \u2013 v\u00eddeos<\/li>\n<\/ul>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Meta Business Suite<\/strong> <\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>M\u00e9tricas e agendamento.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Links<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<ul class=\"wp-block-list\">\n<li><strong>Linktree<\/strong> \u2013 organiza\u00e7\u00e3o de m\u00faltiplos links da bio<\/li>\n\n\n\n<li><strong>Bit.ly<\/strong> \u2013 encurtamento<\/li>\n<\/ul>\n<\/div><\/details>\n<\/div>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>Suporte e Refer\u00eancias<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p>Para saber mais sobre a aplica\u00e7\u00e3o correta das marcas da UEL, consulte:<br><a href=\"https:\/\/portal.uel.br\/conheca-a-uel\/marca-e-logotipo\/\"><strong>Manual de Identidade Visual da UEL<\/strong><\/a><\/p>\n<\/div><\/details>\n<\/div>\n\n\n\n<p>Em caso de d\u00favidas, entre em contato com a <strong>Coordenadoria de Comunica\u00e7\u00e3o Social (COM)<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os perfis no Instagram vinculados \u00e0 Universidade Estadual de Londrina (UEL) fazem parte da comunica\u00e7\u00e3o institucional e devem seguir princ\u00edpios que assegurem qualidade, coer\u00eancia visual e alinhamento com os valores da administra\u00e7\u00e3o p\u00fablica. Estas orienta\u00e7\u00f5es se aplicam a cursos, setores, \u00f3rg\u00e3os, laborat\u00f3rios e projetos que pretendem criar ou manter presen\u00e7a oficial no Instagram, com base [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":928,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-1291","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sites.uel.br\/com\/wp-json\/wp\/v2\/pages\/1291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.uel.br\/com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.uel.br\/com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.uel.br\/com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.uel.br\/com\/wp-json\/wp\/v2\/comments?post=1291"}],"version-history":[{"count":11,"href":"https:\/\/sites.uel.br\/com\/wp-json\/wp\/v2\/pages\/1291\/revisions"}],"predecessor-version":[{"id":1306,"href":"https:\/\/sites.uel.br\/com\/wp-json\/wp\/v2\/pages\/1291\/revisions\/1306"}],"up":[{"embeddable":true,"href":"https:\/\/sites.uel.br\/com\/wp-json\/wp\/v2\/pages\/928"}],"wp:attachment":[{"href":"https:\/\/sites.uel.br\/com\/wp-json\/wp\/v2\/media?parent=1291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}